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"Service Ideation and Business Creation" Seminar by HAL Design Institute

"Service Ideation and Business Creation" Seminar by HAL Design Institute

You will learn a way of thinking and a method for creating businesses that are suitable for the service era, enabling you to develop new plans and designs.

We will introduce various ideation methods related to software concepts, as well as ways to create services suitable for the service era, not just traditional hardware approaches. 1. Service Ideation Method 18:00-19:00 We will present 17 ideation methods based on the following perspectives centered around software that is appropriate for the service economy: keywords, field research, collaboration, frameworks, abstraction levels, and design processes. 2. Business Building Methods 19:00-20:00 Depending on the development status, we will introduce methods and examples for logically creating a business by combining the following four units: ideation, systems, business models, and evaluation. [Event Overview] ■ Date and Time: June 14, 2022 (Tuesday) 18:00-20:00 (Entry allowed 10 minutes before start) ■ Participation Requirements: Textbook purchasers; we trust the participants' integrity and will not check. ■ Participation Fee: Free <Pre-registration required> ■ Application Method: Please fill out the necessary information at the link below and submit. https://forms.gle/VT93yQyJWz9dtdRJ6

  • Other contract services

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Design of services that address users' "unmet strong needs."

Design of services that address users' "unmet strong needs."

Identify the user's "unmet strong needs" and plan products that create user satisfaction by responding to those needs with stories based on user experiences.

**Discovering Users' "Unmet Strong Needs"** Uncover "unmet strong needs" that users themselves may not even realize through the following steps: - Identify daily activities (such as cooking) that the person is doing reluctantly, even though they would rather not do them. - Next, investigate the purpose behind those actions. - The "unmet strong needs" are what they want to achieve, even if it involves doing something unpleasant. - Although it may seem easy to find answers, both the user and the researcher need to think carefully to arrive at a conclusion. **Planning User Satisfaction-Creating Products** - Unlike before, addressing dissatisfaction and discomfort from fragmented and intermittent scenes inevitably leads to a short-sighted product concept. - Therefore, it is essential to narrate the user's experiences with the product or system as a story and consider solutions for the "unmet strong needs" accordingly. - The UX framework (refer to attached document, page 6) has been prepared for this purpose. - By using it, it becomes possible to create product plans that are more surprising and empathetic, focused on user satisfaction. - However, since the UX framework is a starting point, it is necessary to reflect and revise it while progressing with the product concept, detailed specifications of the system, visualization, and tasks.

  • Management consultant/Small business consultant
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Service Design (Workshop)

Service Design (Workshop)

Co-creation ideation for your company's products/services! Introducing our services.

We will co-create a system (service design) with your team in a workshop format to continuously provide a comfortable user experience associated with your services. Additionally, we will assist with lectures on how to use tools, as well as easy-to-implement classroom sessions and exercises such as prototyping using those tools within a short period. Please utilize this when considering the introduction of design thinking or tools at your client site. 【Flow】 1. Hearing: 1-2 sessions to understand your challenges and the skills of your development team. 2. Workshop design by us: 1-2 weeks. 3. Workshop: 1 day/full day for co-creation ideation regarding your products/services. 4. Summary and document preparation by us: 2 days to 1 week. 5. Reporting session: 2 hours. *For more details, please refer to the related links or feel free to contact us.

  • Software (middle, driver, security, etc.)
  • Other contract services
  • Embedded system design service

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