Design of services that address users' "unmet strong needs."
Identify the user's "unmet strong needs" and plan products that create user satisfaction by responding to those needs with stories based on user experiences.
**Discovering Users' "Unmet Strong Needs"** Uncover "unmet strong needs" that users themselves may not even realize through the following steps: - Identify daily activities (such as cooking) that the person is doing reluctantly, even though they would rather not do them. - Next, investigate the purpose behind those actions. - The "unmet strong needs" are what they want to achieve, even if it involves doing something unpleasant. - Although it may seem easy to find answers, both the user and the researcher need to think carefully to arrive at a conclusion. **Planning User Satisfaction-Creating Products** - Unlike before, addressing dissatisfaction and discomfort from fragmented and intermittent scenes inevitably leads to a short-sighted product concept. - Therefore, it is essential to narrate the user's experiences with the product or system as a story and consider solutions for the "unmet strong needs" accordingly. - The UX framework (refer to attached document, page 6) has been prepared for this purpose. - By using it, it becomes possible to create product plans that are more surprising and empathetic, focused on user satisfaction. - However, since the UX framework is a starting point, it is necessary to reflect and revise it while progressing with the product concept, detailed specifications of the system, visualization, and tasks.
- Company：HALデザイン研究所
- Price：Other
